|Women are motivated by appearance and men by advice from health professionals.
In 2007, the NHF undertook research to better understand what the key triggers and barriers are to successful lifestyle change.
Understanding what motivates consumers to make postivie changes to their lifestlyes habits and equally important what prevents people from successfully implmenting changes is essential knowledge for any group or organisation that wishes to influence consumers in this regard.
This research helped to provide many useful and novel insights into what drives people to make changes and what prevents them from being successful. These insights will provide useful guidance for the development of future public health initiatives by the NHF and other stakeholders alike.